When it comes to content marketing, social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable.
However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it!
Harnessing the power of social media can be achieved by using the following practices.
Facebook Pages
No matter what type of business you run, you can create a Facebook presence. By setting up a page (this is in addition to your profile), you have a central online hub for your company.
You can configure your page profile to promote key aspects of your business. Fill the profile out as thoroughly as you can, and be sure to connect your website where applicable.
It’s good practice to update your page with regular posts. However, each update you make should contain value and avoid common social media mistakes.
Paid Advertising
The great thing about advertising via social media is the personal interaction between the potential customer and service. A prospect can find a solution or be presented with something he or she likes, right in the convenience and comfort of a social media platform.
Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company.
Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab.
Video Content
Videos are proving to be a key element for social media success. The quality of videos and their content seems to be forever improving. It’s upgrading the user experience and quality of social assets that are using video. Unfortunately, this also makes pages more of a target for hackers. To protect your social accounts, use a Virtual Private Network.
Publishing videos has far better reach than standard text or image posts, so if you want to reach more of your audience, video is the way to go. Creating videos showcasing the inside of your company, a product unveiling or review, or revealing your latest offer are great ideas for content.
Social Engagement
Three major players – spaces where members are active – are Google, LinkedIN and Facebook. If you want to be both visible and engaging, then you’ll want to secure your presence on these giants.
Social media allows businesses to show their personality and aliveness; this is why it’s so important to post regular updates. Internet users will search for your business on social platforms such as Twitter or Facebook, and if they find a dead page or nothing at all, it may deter them.
Harness the power of social media marketing by maintaining an active presence through creating regular posts and utilizing paid advertising.
Guest post by Cassie Phillips: Cassie is a tech blogger who specializes in marketing. She’s most interested in the impact social media has on companies and branding.
